How do you create a digital first brand thats built around real immersive experiences?
TIG
Creating a brand to transform every place into a smart space.
How do you create a digital first brand thats built around real immersive experiences?
At TIG they work hard to push the boundaries of technological integration for Smart Spaces to give clients the ultimate audio visual experience; at work, at home, anywhere. TIG’s team of dedicated and passionate experts working out of 10 locations around the world give businesses the best that the world of technology has to offer.
Our brief was to rebrand TIG from the ground up including brand research, brand strategy, a new visual identity system, a brand communications toolkit, a full brand rollout and the ux/ui design and build of their global website.
TIG are a world leader in audio visual experiences at work, at home, in fact anywhere. They are expert consultants in the technology space and help to push the boundaries of audio visual experiences into another world.
Our organising idea was generated through an extensive phase of research and brand strategy into their business, their culture and their organisational attitude. This stage of work uncovered a strong theme based around combined strengths of both industry experience and technical expertise. We reframed this idea as ‘smart space’ – which was uniquely focussed on the customer benefit of smarter meetings, innovations and solutions that deliver spaces to connect, create and succeed. Our visual language is heavily design driven to appeal to the global architects and specifiers that TIG are targeting.
We used a modern and simplified design language with bold contrasting colours and a clean and constructed layout style. The imagery brings to life the creative idea of people and technology with dynamic digital abstractions positioned against transformational human experiences.
