Home
  • Contact
  • Work
  • Insights
  • About
  • Contact
  • LinkedIn
  • Instagram
  • YouTube
  • Creative Pool

© 02.03.04 – Dusted Design Partners (trading as “Dusted” in the UK) is part of Dusted Group Limited. The Dusted name, Dusted logo and “D.” device are registered trademarks (in the UK) of Dusted Design Partners.

  • Privacy policy
  • Cookies policy
Accreditation
Home

UKAS

A brand to set the standards in a world of accreditation.

Challenge.

services

Brand

sectors

Professional

How do you create an accessible and modern brand for a business that is built on years of setting and upholding global standards.

UKAS is the National Accreditation Body for the United Kingdom. They are appointed by government, to assess and accredit organisations that provide services including certification, testing, inspection and calibration. They are an essential if not often unseen part of businesses and consumers daily lives.

Our brief was to refresh the UKAS brand from the ground up including brand research, brand strategy, a new visual identity/ brand toolkit and the design, build and support of their global website.

Solution.

How we raised the bar for UKAS

The goal was to create a brand that straddled the fine balance between being a trusted and established global leader with the attitude and look of a progressive ‘next generation’ business. Our organising idea is built around the theme of ‘confidence’ which lead us to a brand messaging platform and promise of ‘a world of confidence’. This messaging strategy allows UKAS to directly demonstrate the beneficial role they provide in delivering confidence for services and products that UK businesses and consumers rely on.

A key part of the visual identity was the sympathetic modernisation of ‘the crown’ to ensure that it was fit for digital – this part of the project alone came with a huge responsibility and required an official approval of design from the Lord Chamberlains Office.

Related projects

Lane4

A rebrand to deliver game changing business goals.

Carey Olsen

A global brand that thinks about the big picture.

Cains

Branding an offshore law firm to reinforce a global vision.

Lane4

Creating a digital-first brand for the experts in human potential.

Text graphic promoting a platform for innovation with layered colors.
Geometric shapes in neon green on a dark background.
3-in-1 wireless charging stand for Apple Watch and iPhone.
Black electric SUV with illuminated features against a gradient background.
Stylized letters 'AI' against a blue background with waves.
Smiling man in a blazer with glasses against a colorful background.
Abstract design with red lines on a black background and text.
Close-up of vibrant blue flowers with yellow stamens.
Abstract logo featuring white and red geometric shapes.
Person holding a white tote bag with a red Verbatim logo.

[Contact us]

Let’s build your brand edge.

Schedule a discovery call with our award-winning team to see how we can transform your brand vision into reality.

Get in touch