From floppy disks to mobile accessories, Verbatim needed a bold new brand to connect with a new hyper-mobile generation. Meeting all their needs, wherever they are, whatever they’re doing.
From floppy disks to mobile accessories, Verbatim needed a bold new brand to connect with a new hyper-mobile generation. Meeting all their needs, wherever they are, whatever they’re doing.
Verbatim helped define the digital age, pioneering floppy disks, optical media and data storage that powered early digital lives. But while their products evolved, their brand didn’t.
Once a household name, they were losing ground with a younger, always-on generation. Their tech was ready. Their story wasn’t. With a growing portfolio spanning peripherals, accessories and gaming, Verbatim needed to connect with a faster, freer audience who didn’t know their name, but needed what they made.
We helped them reposition, reimagine and relaunch. A full strategic and creative reboot, from brand strategy to packaging, motion to messaging, digital to physical touchpoints. A brand built for now.
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