How do you activate a house of brands with one consistent and ownable go to market design?
PEI is a specialist media group that focuses only on alternative asset classes in the financial sector. Their deep industry connections and global office network means that they can connect with all the financial communities in every corner of the world, 24/7.
Our brief was to rebrand the media group and align their house of brands to position them as the ‘go-to’ media house with a specialised focus of unique insight into the finance sector.
PEI are the go-to Media house in the alternative investment space, and have a full and growing suite of Financial brands that include portals, websites, publications, events and services. The brief was to align all of these brands into one global look and feel, that adds equity back into PEI Media whilst also creating recognition and clarity for clients and customers in the B2B finance industry. The rebrand took in all of their 14 sub-brands as well as the master brand. Modernisation and clarity were the key elements to success.
PEI have now rolled out the new brand activation to all 12 sub brands in their portfolio.
Global brand roll-out across 4 territories including brand guidelines and assets.