How do you ensure your brand is future-proofed for business?
Style Analytics (previously Style Research) are the leading factor-based analysis software platform provider, trusted by the world’s largest investment managers.
In fintech the market moves at speed, and when you’ve been in the sector for over 20 years your brand can often become out-of-sync with your business offer. Our project started with an important question from the client of whether to change their name, and then how do we create real stand-out in the corporate world of investment managers?
The name change from ‘Style Research’ to ‘Style Analytics’ was the first part of our approach, repositioning them as an active and digitally-driven fintech business. Their ‘skyline’ is a central design element of their software platform and was something we incorporated into the heart of the visual identity and brand language. This bold and colourful theme gave them a distinctive design language linking directly back to their products and services that investment professional use on a daily basis.
Increase in social refferals since the rebranding project
Increase in Google traffic since the rebranding project