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SS&C Intralinks DealCentre AI

Creating value through a purpose-led fintech product brand.

Ambition to action.

services

BrandCampaignDigital

sectors

Fintech

From virtual data rooms to AI-enabled platforms, Intralinks needed a brand to lead a new era of fintech. We built one, rooted in purpose and made to stand apart.

SS&C Intralinks is the original pioneer of the virtual data room. A platform that powers the world’s most complex, high-value deals. Every major financial institution on the planet trusts it. Over $1 in every $2 raised globally goes through it. But in today’s saturated fintech space, product parity is high, and AI is reshaping expectations. Simply being a secure platform isn’t enough anymore. It was time for the brand to evolve.

Intralinks needed to move beyond its product. Beyond feature sets and functionality. Beyond data, security, and AI. They needed to show how they enable something far greater.

Building on a long-standing relationship, we helped them take the next step in their business strategy and market position. We created a purpose-led masterbrand rooted in value creation. Then built out the architecture, positioning and activation to match. Across brand, AI, and product.

The new proposition is bold in its simplicity. Intralinks doesn’t just store data. It unlocks it. It clears the noise. Removes the admin. And opens space for what matters most — creating value.

We designed a full brand architecture that brought this promise to life. Product brands have distinct positioning but remain anchored to the masterbrand’s higher purpose.

Messaging to design, video to CGI, events to voiceovers.

We delivered a fully integrated GTM toolkit. Every element designed to land the brand’s new promise with confidence.

Hands on. All in.

This was a multi-layered project. It spanned teams, time zones and business units. But our long-standing partnership with Intralinks meant we could hit the ground running.

Strategic workshops in their New York office. Brand engagement sessions. Campaign calendar planning for global activation. We initiated them all, bringing together voices from across the business. We also worked closely with their in-house marketing and design teams, ensuring that every output was both ambitious and practical. Built to land externally, and scale internally.

We helped shape their 60/40 brand-to-product split, giving them the tools and confidence to move from a purely tactical approach to something far more strategic. After seven years of collaboration, this project marked a new high point. A collective push to elevate the brand to match the ambition of the business.

No fluff. Real results.

A repositioning around a higher purpose. A push beyond product-led comms. In a crowded fintech market, we carved out a space they could own, rooted in trust, scale and value. The result: a masterbrand built to flex across AI and product, internally and externally. And, most importantly, globally.

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