As an award-winning brand design agency, at Dusted, we focus on work that delivers real impact. That’s why we’re proud to see our partnership with Mahindra Unlimit recognised in Design Week, highlighting the strategy and creativity behind a milestone moment in India’s EV market.
The milestone moment in question? A record-breaking 30,179 bookings in a single day, totalling nearly $1 billion in sales. You read that right: $1 billion in sales in one. Single. Day.
This was more than a product launch. It marked a shift in India’s automotive industry, signalling a strong move towards premium electric vehicles.
A bold vision for Mahindra’s EV future
Mahindra is a household name in India, known for its rugged SUVs and the legendary THAR. But as the world moves towards electrification, the brand set its sights on a bigger ambition – becoming a serious global EV contender.
After a competitive pitch process in 2022, we came on board to help shape this transformation. While, at the time, we weren’t traditional automotive specialists, Mahindra was looking for fresh thinking. Our experience with emerging technology brands made us a strong fit.
Over 2.5 years, we worked closely with Mahindra to build a cohesive EV identity, develop a new brand architecture, and refine its market positioning, setting the stage for a game-changing launch, with the ultimate goal of creating desirability and driving mass adoption. And the record-breaking sales speak for themselves. To find out more about our work for Mahindra, click here.
Our milestone moment in Design Week
Since 1986, Design Week has been the UK’s leading voice in the design industry, covering innovation across branding, product development, and digital media.
Being featured in Design Week places Dusted alongside some of the most influential creative agencies globally. It’s proof that the right combination of brand, strategy, and execution doesn’t just look good. It drives real commercial results.
Among those who took notice was Adam Fennelow, Membership Director at the DBA, the trade association for the UK design sector, who summed it up simply:
Now that is design effectiveness.
Whether we’re helping brands redefine industries or sharpening their competitive edge, our work is always about more than aesthetics. It’s about impact.
