It’s that time again. No, not the Dusted Christmas party or the end-of-year rush. The Transform Awards Europe shortlist has landed. And for the eighth year in a row, Dusted is right in the mix.
For 17 years, the Transform Awards Europe have set the benchmark for excellence in brand strategy, creative development and execution. They celebrate the work that doesn’t just look good, but changes perception, sharpens positioning and drives real business impact. Being shortlisted means your work stands up to serious scrutiny. Strategically. Creatively. Commercially.
This year, we’re proud to see our work for Cubic³ and Mahindra EV recognised across eight categories.
For Cubic³, the judges highlighted the scale and ambition of a brand built to lead in global connectivity across the following categories:
- Best use of a visual property
- Best creative strategy (Business)
- Best digital transformation
- Best visual identity by sector (Technology, Media and Telecommunications)
For Mahindra EV, the recognition spans brand architecture, brand implementation and new brand creation, reflecting a business redefining its place in the electric future:
- Best brand architecture solution
- Best implementation of a brand development project
- Best strategic or creative development of a new brand
- Best visual identity by sector (Automotive)
Eight shortlistings. Two ambitious clients. One shared mindset.
These projects couldn’t be more different on the surface. One operating at the heart of global connectivity and software-led infrastructure. The other carving out a bold new position in electric mobility. But they share a common thread: clarity of ambition, sharp strategic thinking and brands built to perform in the real world.
That’s exactly what the Transform Awards are designed to recognise. Brand as a driver of change. Of growth. Of belief.
The awards also provide something else we value deeply. A platform to tell the story behind the work. The thinking, the decisions, the trade-offs. And the partnerships that made it happen. Because award-winning work is never built in isolation. It’s built shoulder to shoulder with clients who are prepared to push, challenge and commit.
The winners will be announced at the Transform Awards Europe ceremony in 2026. Whatever the outcome, we’re proud of the work, the teams behind it and the clients who trusted us to help get their ambition over the line.
Because we win awards. For our clients.
Keep an eye on this space for more updates. And until then – happy holidays and a Dazzlingly Different Christmas from the Dusted studio!