BSO

A website design that's built for connectivity.

Challenge.

services

Digital

sectors

Technology

How do you create a telco brand that is looking to balance mission-critical services with human-driven benefits?

Founded in 2004 and with a heritage serving the world’s largest financial institutions, BSO is a global pioneering infrastructure and connectivity provider, serving more than 600 data-intensive businesses across diverse markets such as financial services, technology, energy, ecommerce, media and more.

Our brief was to completely redesign the BSO digital experience, the project included: user personas, user journey mapping, user experience, UI, and developer ready Adobe XD design files.

Text graphic promoting a platform for innovation with layered colors.
Geometric shapes in neon green on a dark background.
3-in-1 wireless charging stand for Apple Watch and iPhone.
Black electric SUV with illuminated features against a gradient background.
Stylized letters 'AI' against a blue background with waves.
Smiling man in a blazer with glasses against a colorful background.
Abstract design with red lines on a black background and text.
Close-up of vibrant blue flowers with yellow stamens.
Abstract logo featuring white and red geometric shapes.
Person holding a white tote bag with a red Verbatim logo.

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