LEGIC

A hidden ingredient unlocking secure access worldwide.

Ambition to action.

services

BrandDigital

sectors

Technology

LEGIC had the heritage and technology to shape the future of secure access. But its brand wasn’t reflecting its pioneering ambition.

For over 30 years, Swiss-based LEGIC has been at the forefront of secure access technology. From pioneering contactless solutions to developing advanced mobile credentials and digital security platforms, its technology powers millions of access points worldwide through a network of over 350 partners.

But while the business had evolved, its brand remained rooted in the past. Known primarily as a trusted technology provider within the DACH region, LEGIC needed to build greater international recognition and move beyond traditional access control into a broader world of digital identity, sovereignty and intelligent security. More visible. More progressive. More globally relevant.

We helped LEGIC redefine its brand around a powerful idea: Invisible Excellence. A sharper positioning built on smart, sovereign security. A clearer proposition centred on trust, control and freedom. And a future-facing brand strategy designed to make the technology behind seamless, secure access impossible to overlook.

The thinking – Making the invisible invaluable.

Our strategic work uncovered a powerful truth: the most important security technology is often the technology you never notice.

LEGIC’s strength lies in what happens behind the scenes. Its intelligent technology enables seamless experiences, safeguards digital sovereignty and gives partners the freedom to innovate without compromising control.

This insight inspired a new brand proposition: Invisible Excellence.

The ambition – Pioneer then. Pioneer now.

The result is a strategic foundation for a brand ready to lead the next era of secure access. One that moves beyond technology specifications to communicate the real value LEGIC creates: empowering partners to innovate, protecting what matters and enabling freedom of movement in an increasingly connected world.

We brought in Dusted to refresh LEGIC and sharpen what we stand for: our positioning, our vision, our mission and our values. Karl led the strategy, Paul led the design, and from day one they made it a collaboration. They pushed us into the difficult conversations, dug deeper than we expected and challenged every one of us, always with LEGIC’s best interest as a brand and a business at heart. When our feedback meant starting over, they started over. The result is a bold, modern brand that the whole team is proud to carry.
Thank you, Dusted. We loved the process, and we love the outcome even more.

Charlotte Grüter

Head of Marketing & Communications, LEGIC

The creative idea.

Our creative idea was rooted in the heart of LEGIC’s offering: secure encryption. Inspired by reeded glass, which reveals and obscures in equal measure, we developed a distinctive visual language that made the invisible tangible.

The result was a beautiful, ownable design expression that brought layers of encryption and security to life at every touchpoint of the customer journey.

Using a bespoke AI tool, we created a versatile, dynamic visual effect. Our proprietary tool allows it to be applied across images and video in dozens of variations, each tailored to the content.