How do you create a website that will meet the needs of a global audience?
How do you create a website that will meet the needs of a global audience?
Carey Olsen is a leading offshore law firm advising financial institutions, corporations and private clients from a network of nine international offices.
The firm needed to bring together a complex mix of their global footprint of offices, legal jurisdictions and multiple service lines into one simple and seamless digital experience.
Our approach addressed the client needs, combined with the desire to cross-sell their services to both industry sectors and legal services. We started by identifying key personas and mapping user journeys to create a new site architecture, delivering a streamlined user experience with a modern user interface. Our digital team built the site in Drupal for a responsively driven experience that works seamlessly across mobile, tablet and desktop.
Dusted really understood our business and were able to translate that into clear strategic positioning all wrapped up with great creative.










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