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November 15, 2011 • 2 min read

Creative thinking versus practical skills

by David

Students completing degrees in creative subjects could be forgiven for feeling pessimistic about their chances of getting a job straight away, particularly as most are expected to undertake work placements for very little or no money, just to obtain the experience they need to get an actual job.

So why aren’t universities teaching the skills that students need to get a job straight away? Most people who have worked for several years in the design industry will say that they didn’t really learn anything at university and that the education really began when they were thrown in at the industry deep-end. I don’t think this is strictly true.

At university you will be taught how to approach problems and how to think as a designer. You will then be given three years of creative freedom to create all manner of things, using a variety of mediums. During this time you’ll likely be given opportunities to learn various software, but mostly you will muddle through and get yourself to a workable stage in the relevant programmes.

When you start working, you realise that what you knew might not be particularly relevant or efficient in the ‘real world’ and you quickly learn on the job (and from your new colleagues who hopefully have the time to impart their advice), thus creating the foundations of your skillset. What you have to remember is that this skillset will back up the creativity and thinking that you learned at university, and it simply isn’t possible to have one without the other.

FAQs

Creative thinking provides the foundation for problem-solving and approach, while practical skills are the tools that bring those creative ideas to life. Both are essential for a successful career in the design industry.

Universities focus on teaching creative problem-solving and design thinking, offering a space for creative freedom. While some software exposure occurs, practical industry-specific skills often develop more rapidly once a student enters the workforce.

Work placements allow creative graduates to gain real-world industry experience and apply their theoretical knowledge. This hands-on learning helps bridge the gap between academic creative thinking and the practical demands of a job.

Once on the job, creative graduates often realize they need to quickly adapt their existing knowledge to real-world relevance and efficiency. They learn specific practical skills from colleagues, forming the bedrock that supports their university-acquired creativity.

Yes, practical skill development is ongoing. While university provides a strong creative foundation, the specific tools and efficient workflows are often acquired and refined through on-the-job training and mentorship within the industry.

No, success in creative industries requires both. Creative thinking helps you innovate and solve problems, but practical skills are necessary to execute those ideas effectively and efficiently in a professional setting.

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