We’ve refreshed our own brand, doubling down on what matters: built-for-now thinking, future-ready ambition, and a promise to make every client Distinctly Different.
Ambition to vision.
After 21 years, the energy still feels day one. That’s because our independence keeps us nimble, and our experience, switched on. We’re founder-led and senior-directed, so our teams move at the pace of opportunity. Turning ambition to vision, and vision to reality.
This end-to-end know-how has shaped thousands of projects and now shapes us. So, we put our own brand under the same scrutiny we give our clients: hold onto what works, sharpen what doesn’t, scale what’s next.
As a result, we’ve evolved alongside our work, bringing us to today. A refreshed Dusted. One that better reflects our commitment to finding new, agile ways of navigating today’s needs and wants. The needs and wants of new generations expecting richer brand experiences. Mobile. Integrated. Layered. And moving at the same pace as them.
More than two decades of applied learning. A diverse group of experts that never loses sight of what matters – making an impact and building sustainable brand value. Eyes on the prize.
Built for now, future-ready.
Our journey started in 2004. A time when the digital revolution was reshaping the way brands connected to the world through design and experience. This, in turn, shaped us. It made us built for now. Adaptive and proactive. Fluency in today’s channels, behaviours, and business is in our DNA. Everything we do revolves around delivering great work with impactful, tangible results. For our clients.
We scan for what's next, applying future-facing ideas with greater meaning that power growth. Every brief gets its own flexible toolkit with modular methods and purpose-built frameworks designed around a client’s ambition. And we start where credibility starts. Inside. A brand is what a brand does, so we embed strategy in everyday behaviours, turning purpose into practice for everyone involved. When the team lives the story, the market feels the difference: consistent, tangible, impossible to ignore.
Custom methods. Inside-out activation. And the ultimate measurable impact – brand value. That’s what makes us future-ready.
We create the edge that builds brand value.
Brand value is the result of every brand interaction, stacked up and multiplied. Felt in the market and reflected in the company.
- In the market, it’s the stuff that turns heads and hearts. Salience that stops the scroll, awareness that grows on repeat, recognition on sight, engagement that sparks conversation. It’s perception-shifting impact, buzz that amplifies, behaviour that bends your way, loyalty that lasts, advocacy that multiplies – and an audience that follows you anywhere.
- In the company, it’s the numbers every board loves to quote. Market share that climbs, scalability that runs smoother, and a premium price point the market pays without blinking. It’s revenue growth you can plot on an upward curve. Authority that sets the tone, and a share price that proves it. Portfolios expanding, investors circling, efficiencies stacking. Lifetime value stretching, IP paying its dues.
That’s the edge. Creative power with commercial focus. When your brand is built to resonate externally and internally, you get cultural cut-through on the outside, bottom-line returns on the inside. The edge builds brand value through market differentiation. Without it, there’s no clear reason to choose a brand. Nor remember it.
And it all comes down to two words…
Distinctly Different.
Difference vs distinction. We back both. Our decades of experience have shaped our own point of view: both are valid and constantly evolving.
- Difference is inherent – the value only you can own, whether that’s a change maker, an innovation story or clever IP.
- Distinction is designed – the sensory and behavioural assets engineered to articulate your difference and make it impossible to ignore.
We find difference. We build distinction. We calibrate the mix, making brands stand out and stand tall. When a brand owns a genuine difference, we amplify it with assets that win hearts and minds. When the playing field is crowded, we engineer unmistakable cues for instant recall. Either way, the outcome stays the same: magnetic presence in the market, measurable growth on the balance sheet.
And because the way we operate is inseparable from the value we deliver, we channel this attitude into getting great work over the line. Every time.
Vision to reality.
Every business deserves a brand that lives up to its ambition. That's why we turn ambition to vision, vision to reality. Because great ideas don't succeed without effective execution. We propel brands to the top of their game. And keep them there.
When Mahindra launched its new electric SUV range, the brand platform we shaped and the activation we devised and executed helped generate $1bn in day-one sales – over 30k vehicles, a national record for EV sales. Closer to home, Verbatim’s lifestyle-driven rebrand swept eight honours at this year’s Transform Awards and reignited category buzz for a fifty-year-old tech icon. And our long-standing client, dormakaba saw remarkable growth post-rebrand. Digital hub. Go-to-market plan. Product branding and campaign delivery. We did it all, resulting in a 27% increase in sales attributed to all this marketing-led activity.
These outcomes aren’t outliers. They’re blueprints. No fluff. Real results.
All in. Together.
We are one team. Client and agency, together. Creating the Distinctly Different brands of today, for tomorrow. Explore our case studies to see it for yourself, or jump straight into a call with the team who will deliver the impact.
Built for now. Future-ready. Distinctly Different.
Let’s get it Done & Dusted. Ready when you are.