Uniting two global leaders under one brand. Built on trust, driven by design, and crafted for every place that matters.
Uniting two global leaders under one brand. Built on trust, driven by design, and crafted for every place that matters.
dormakaba is a global force in access solutions, with a history spanning 160 years and a presence in over 130 countries. But, formed following a major merger between two leaders in the field, the brand was stuck between two previously competing legacies – Dorma and Kaba – without a single, unifying story. Internally, teams needed clarity and connection. Externally, their products needed a higher purpose, and an emotionally compelling story beyond product features. Dusted stepped in with a bold ambition: to rebuild their brand around what really matters. People. Products. And places.
From proposition to brand architecture, visual identity to motion, website to signage, product comms to investor decks and events. We designed every element to work hard and work everywhere. A brand rooted in trust, proven by design, and built for every place that matters.
Our rebrand empowered their win in the ‘Identity and Corporate Comms’ category.
Equipped with our strategy and assets, their marketing drove a significant surge in sales post-rebrand.
Net profit reached CHF 188 Million for 2024 – 2025, an increase of over 128.7% on the previous business year.
Building a global brand with listening and engaging with all. From the UK to Switzerland and Germany, we worked across borders, time zones and functions – marketing, product, manufacturing – to ensure strategy landed in every corner of the business. We immersed ourselves in their world, learning how a single design decision could ripple through production tooling, global catalogues, and factory workflows. We untangled complex architecture. Aligned hybrid structures. Balanced local nuance with global consistency. This was co-creation at scale. Deep, deliberate, and built on trust.
Global alignment. Real business momentum. dormakaba’s new identity won the German Design Award for best Identity and Corporate Communications. And, more importantly, won over their teams worldwide. Fast adoption. Clearer story. One brand, everywhere. A post-merger business, now united. And a premium presence that turned brand consistency into commercial advantage.
We are experiencing an overwhelming appreciation for the brand evolution project. With teams everywhere quickly transitioning to the new look & feel and bringing our brand to life.










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