dormakaba

dormakaba is a global force in access solutions, with a history spanning 160 years and a presence in over 130 countries. But, formed following a major merger between two leaders in the field, the brand was stuck between two previously competing legacies – Dorma and Kaba – without a single, unifying story. Internally, teams needed clarity and connection. Externally, their products needed a higher purpose, and an emotionally compelling story beyond product features. Dusted stepped in with a bold ambition: to rebuild their brand around what really matters. People. Products. And places.

From proposition to brand architecture, visual identity to motion, website to signage, product comms to investor decks and events. We designed every element to work hard and work everywhere. A brand rooted in trust, proven by design, and built for every place that matters.