Forsters.

Celebrating 20 years of more than law.

Forsters Brand Yellow Crosses

Challenge.

How do you tell the story of many to represent the power of one?

Forsters is a leading London law firm based in Mayfair, delivering exceptional legal advice to clients.

The brief was to help them celebrate their 20th year in business by showing it’s not all about law. They wanted a platform to showcase their diversity of people, the unique personalities and interests of their teams, and highlight the CSR initiatives they’ve undertaken throughout the years. This approach was all wrapped into a campaign strategy, visual identity and communications tool-kit for their marketing team to roll-out through the year.

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Solution.

How we raised the bar for Forsters.

Forsters were keen to show the colourful and more emotive side of the firm, and the individuals that work there. The theme ‘more than law’ was identified as the organising idea, and a visual identity and look and feel was developed to bring a striking and very different look to their brand. The logo design with the addition of a new colour combines with creative images to bring a rich and diverse look to their celebratory year.

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Increase in session duration of the website redesign

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Increase in Google traffic to the firm website

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Feedback.

“The team at Dusted delivered a range of high quality, thoughtful and appropriate brand ideas, which was facilitated by a high level discussion with our partners. We have held a productive and highly enjoyable relationship with Dusted since 2015 and we regularly work with them as our trusted brand/design/digital advisors.”

Claire Farrelly, Head of Marketing & Business Development

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