Rebranding a cloud-based collaboration service provider
How do you create brand emotion in the world of collaboration technology?
Arkadin is the world’s fastest growing cloud-based collaboration service provider, offering a range of unified communications.
In this day and age it’s odd to think that all meetings must be face-to-face. Arkadin needed to convince businesses that ‘digital transformation’ is the answer. Connecting and communicating through the cloud can be just as good as, if not better, than the real thing.
The business benefits were obvious; huge savings in time and money – but the competition was claiming the same. We shifted our focus towards the end-user and the benefits of being ‘in control’ of their working lives. This, combined with the business benefits allowed us to build a deeper brand story based on emotional value rather than just their business services alone. Control became their competitive advantage.
A triple winner at the 2018 European Transform Branding Awards
Uplift in operating profit alongside €10m in marketing influenced revenue