How we helped Arkadin’s clients feel in control.

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How do you create brand emotion in the world of collaboration technology?

Arkadin is the world’s fastest growing cloud-based collaboration service provider, offering a range of unified communications.

In this day and age it’s odd to think that all meetings must be face-to-face. Arkadin needed to convince businesses that ‘digital transformation’ is the answer. Connecting and communicating through the cloud can be just as good as, if not better, than the real thing.

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How we raised the bar for Arkadin.

The business benefits were obvious; huge savings in time and money – but the competition was claiming the same. We shifted our focus towards the end-user and the benefits of being ‘in control’ of their working lives. This, combined with the business benefits allowed us to build a deeper brand story based on emotional value rather than just their business services alone. Control became their competitive advantage.

A triple winner at the 2018 European Transform Branding Awards


Uplift in operating profit alongside €10m in marketing influenced revenue

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“The team got under the skin of our brand and values very quickly and the quality of work was fantastic, creating a lot of excitement within the company.”

Nikki de Kretser – Global VP Marketing, Arkadin


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