Carey Olsen

A global brand that thinks about the big picture.


How do you get an industry to stand up and take notice?

Carey Olsen is a leading offshore law firm advising financial institutions, corporations and private clients from a network of nine international offices.

The rebrand needed to create a true representation of their skilled and expert approach to offshore law around the globe.

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How we raised the bar for Carey Olsen.

Working closely with the Marketing team and Senior Partners we delivered a distinctive organising idea that captured the spirit and ambition of the firm. Their solution-driven culture combined with the ability to view challenges from a different perspective, meant they provide clients with genuine commercial opportunities.

We named this creative idea ‘Bigger picture’ thinking.


Increase in Google traffic


Carey Oslen have won Offshore law firm of the year for 2017/2018 at ‘The Lawyer Awards’

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“Dusted really understood our business and were able to translate that into clear strategic positioning all wrapped up with great creative.”

Chris Carpenter – Group Marketing & Business Development Director, Carey Olsen


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