Cains

Branding an offshore law firm to reinforce a global vision.

Challenge.

How do you get the onshore law sector to trust they are in good company?

Cains is an internationally renowned independent offshore law firm providing expert legal services in the Isle of Man. They provide both international and domestic clients with a focused insight into the world of offshore law.

The rebrand needed to create a true representation of their skilled and specialist approach to offshore law around the world.

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Solution.

How we helped Cains to raise the bar.

Working closely with the Marketing team and Senior Partners we delivered an organising idea that captured the new independent spirit and ambition of the firm.

Their specialist focus combined with a global commercial vision gave us a strong theme of ‘combined strengths’ to creatively explore. Our strategy approach helped to frame their vision and values and our creative centred around ideas of – Focus & Vision, Micro & Macro and Heritage & Modernity. The identity is all drawn together through a bold graphic and design driven look and feel. We visually celebrated modern simplicity, minimal layouts and bold abstract imagery to project a progressive and dynamic business.

200%

Increase in website visits since the relaunch (5mth period).

20+

Years as a Top Tier Law Firm in The Legal 500 UK.

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Feedback.

“Dusted were diligent in working with Cains’ board of directors and senior management to gain a clear understanding of our company’s character, vision and goals. They were invaluable to us in delivering a high quality and professional brand which not only better reflects our modern and dynamic culture, but has given the whole firm a sense of energy and purpose.”
 

Peter Clucas, Managing Director, Cains.

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