How do you get the onshore law sector to trust they are in good company?
Cains
Branding an offshore law firm to reinforce a global vision.
How do you get the onshore law sector to trust they are in good company?
Cains is an internationally renowned independent offshore law firm providing expert legal services in the Isle of Man. They provide both international and domestic clients with a focused insight into the world of offshore law.
The rebrand needed to create a true representation of their skilled and specialist approach to offshore law around the world.
Working closely with the Marketing team and Senior Partners we delivered an organising idea that captured the new independent spirit and ambition of the firm.
Their specialist focus combined with a global commercial vision gave us a strong theme of ‘combined strengths’ to creatively explore. Our strategy approach helped to frame their vision and values and our creative centred around ideas of – Focus & Vision, Micro & Macro and Heritage & Modernity. The identity is all drawn together through a bold graphic and design driven look and feel. We visually celebrated modern simplicity, minimal layouts and bold abstract imagery to project a progressive and dynamic business.
