Elevate 50 - July 23 (H1)

Insurance Companies

Our team of strategic branding and digital analytics experts have ranked the most prevalent Insurance companies in the sector. After analysing a diverse combination of 50 data points across both brand and digital performance we have compiled a unique data set showing both industry rank and a supporting data comparison dashboard:

Rank Company Elevate score
1 Swiss Re 69.98
2 Aviva Plc 66.47
3 State Farm 63.82
4 Zurich Insurance Group 63.78
5 Legal and General Group 62.60
6 MetLife 61.61
7 Allianz Group 60.03
8 RSA Insurance Group 59.34
9 Liberty Mutual insurance 56.86
10 Liverpool Victoria 56.61
11 Mapfre 55.91
12 Assicurazioni Generali 54.15
13 Chubb Ltd 53.82
14 NN Group N.V. 53.35
15 St. James’s Place 53.29
16 Ageas 52.66
17 American International Group UK 51.82
18 Prudential plc 51.79
19 Phoenix Group Holdings 50.35
20 Marsh 50.25
21 SCOR SE 49.93
22 AXA S.A. 49.82
23 Poste Italiano 48.66
24 Sampo Group 48.16
25 Covea Mutual Insurance 48.02
26 Vienna Insurance Group 46.71
27 Helvetia Holding 45.97
28 Storebrand ASA 45.70
29 Admiral Group 44.71
30 Baloise Holding 44.08
31 Groupama 43.97
32 Gjensidige Forsikring 43.02
33 NFU Mutual 42.88
34 Aegon 42.08
35 Munich Re 41.69
36 UNIQA Insurance Group 40.73
37 Achmea Holding 39.90
38 Hannover Rueck 38.92
39 Direct Line Insurance Group 38.70
40 Chesnara plc 37.91
41 Talanx 36.73
42 Tryg A/S 36.58
43 Allied World 35.85
44 KLP Group 35.58
45 Swiss Life Holding 35.15
46 Gruppo Unipol 34.59
47 CNP Assurances 31.30
48 Topdanmark A/S 30.42
49 Alm. Brand A/S 28.32
50 PZU Group 23.96

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Key statistics

88%

of companies are actively creating trust in their brand in their brand

70%

of companies neglect their social media platforms

62%

of companies have a high level of website security

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Comparison tool

Analyse & contrast key performance

Our Brand and Digital radar maps illustrate the performance of each company. Benchmarked against 11 key categories get a clear view of who is outperforming who and why.

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    *Access is limited to one month from receipt of your access code. Further data access may be granted via a scheduled exploration meeting with the Elevate team. Dusted clients will receive unlimited access.

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