Elevate 50 - Q4 22/23

Insurance Companies

Our team of strategic branding and digital analytics experts have ranked the most prevalent Insurance companies in the sector. After analysing a diverse combination of 50 data points across both brand and digital performance we have compiled a unique data set showing both industry rank and a supporting data comparison dashboard:

Rank Company Elevate score
0 INC Average 425
1 State Farm 600
2 AXA S.A. 543
3 MetLife 536
4 Swiss Re 528
5 Aviva Plc 520
6 Poste Italiano 516
7 Liberty Mutual insurance 514
8 Legal and General Group 509
9 Admiral Group 500
10 Allianz Group 495
11 RSA Insurance Group 485
12 Phoenix Group Holdings 478
13 St. James’s Place 474
14 Vienna Insurance Group 472
15 Sampo Group 460
16 Marsh 456
17 Groupama 456
18 Covea Mutual Insurance 455
19 American International Group UK 447
20 UNIQA Insurance Group 446
21 NN Group N.V. 444
22 Prudential plc 442
23 Ageas 439
24 Liverpool Victoria 436
25 Mapfre 434
26 Helvetia Holding 429
27 Chubb Ltd 423
28 Munich Re 421
29 Baloise Holding 416
30 SCOR SE 411
31 Zurich Insurance Group 410
32 Gruppo Unipol 407
33 NFU Mutual 399
34 Chesnara plc 395
35 Assicurazioni Generali 393
36 Achmea Holding 392
37 Talanx 379
38 Allied World 376
39 Aegon 376
40 Storebrand ASA 367
41 Gjensidige Forsikring 364
42 Direct Line Insurance Group 349
43 Hannover Rueck 343
44 Tryg A/S 336
45 KLP Group 327
46 Swiss Life Holding 323
47 CNP Assurances 320
48 PZU Group 306
49 Topdanmark A/S 268
50 Alm. Brand A/S 255

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Key statistics

88%

of companies value good user experience.

72%

of companies are not optimising their content.

40%

of companies are not fully protected against cyber attacks.

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Comparison tool

Analyse & contrast key performance

Our Brand and Digital radar maps illustrate the performance of each company. Benchmarked against 11 key categories get a clear view of who is outperforming who and why.

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    *Access is limited to one month from receipt of your access code. Further data access may be granted via a scheduled exploration meeting with the Elevate team. Dusted clients will receive unlimited access.

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