SS&C Intralinks

Pioneering greater value creation for the world.

Ambition to action.

services

Brand

sectors

Fintech

SS&C Intralinks is a global fintech heavyweight. Over $1 in every $2 raised globally runs through their platform. If you know the dealmaking space, you know SS&C Intralinks. If you’re the best in the business, you’re using it.

Headquartered in New York and active worldwide, they pioneered Virtual Data Rooms (VDRs), a breakthrough tech that brought ultra-secure storage and structured access to complex, high-value deal documents. And in 2024, they raised the bar again, introducing purpose-built AI to their existing product, DealCentre.

The full SS&C Intralinks suite – from DealCentre and FundCentre to their proprietary AI engine – now works as one cohesive, smart ecosystem. Secure. Streamlined. Built for the way deals move today. For the first time, dealmakers and fund managers have everything they need in one place. Ultra-secure. Deeply intelligent. Turning data into decisions, faster.

This level of integration called for a complete repositioning of the masterbrand to reflect this unified, elevated offer and take it to market with clarity and impact. We were commissioned to do exactly that. Define the masterbrand idea. Write the aligned proposition and positioning to bring all products and services together, including their proprietary AI. Build the architecture. Design the creative system. And lead the global campaign. From strategy to activation.

Brand architecture overhaul.

We realigned all integrated products and services within a revised brand architecture, ensuring every element, including the sub-branded AI, worked seamlessly under the masterbrand’s new sense of purpose.

Dusted understood from the get-go our vision, and expertly worked alongside us – provoking and collaborating together. Their strategic guidance and creative ambition helped us define a brand proposition that not only reflects who we are today, but future-proofs our brand family under one cohesive architecture.

Michael Baldwin

Vice President, Brand and Content, SS&C Intralinks, Marketing

A full spectrum transformation.

Our solution needed to speak to every corner of the business. Clear enough for sales. Deep enough for product. Strategic enough for leadership. Compelling enough for the market. All while staying grounded in the brand’s core DNA – bank-grade security, trust, performance, and now, intelligence.

We worked transatlantically, live and online.

Bringing together stakeholders globally, from London to New York, our process kicked off with a brand Discover programme: strategic think tanks with senior leadership, plus Brand Humanities workshops that brought wider teams into the fold. These sessions helped us map the brand, product and service equities – and begin shaping the role of the new AI platform within that mix.

Defining the audience. Shaping the story.

We sharpened target audience segmentation, collaborated with SLT on a comprehensive messaging matrix, and defined the personas that would guide tone and design. We studied the market’s emerging sub-branded AI archetypes to define SS&C Intralinks’ proprietary character.

A pivotal brand decision.

The AI platform’s proposed name, Deal.io, felt wrong. Too casual for a serious business where billions depend on precision and trust. Through focused workshops and naming sprints, we helped reframe the thinking. The final name, Link, captured that role – and gave the engine the presence it deserved.

In motion, the ribbon came to life.

Elegant, dynamic and embedded with UI-inspired behaviours. Our motion designers crafted it into a fluid signature that linked content, products and outcomes, embodying the brand’s new promise at every digital touchpoint.

Visuals that lead. Words that land.

The campaign visuals used bold, coloured and stylised gelled lighting, empowered body language and confident composition. Copy was stripped back, shaped around high-impact single words – “Thrive”, “Move”, “Clear” – to land the brand’s evolved tone and elevated position with precision and premium punch.

A true cross-functional effort.

With the new structure in place, we convened an in-person campaign planning workshop at SS&C Intralinks’ New York HQ. Marketing, product, sales, leadership – all in the room. We co-created the launch plan together. Prioritised key moments. Aligned activity across channels. And created a campaign framework that could flex for international markets and evolve over time.

That same collaboration extended across delivery. We did campaign copywriting and tone of voice, redefined brand language, and led execution across photography, AI-generated visuals, graphic design and motion — all within a unified go-to-market plan.

What stood out most was how they brought together our often-siloed teams – marketing, product, sales, leadership, into one unified vision. Their campaign planning workshop didn’t just generate ideas; it sparked alignment and energy across the business for the new brand work. They brought a level of strategic integration that exceeded our expectations.

Michael Baldwin

Vice President, Brand and Content, SS&C Intralinks, Marketing

Getting things Done & Dusted.

For us, great work doesn’t stop at delivery. It’s about the value we create along the way. At the heart of this project was a belief we stand by: branding starts from within. That meant helping SS&C Intralinks create their new brand together.

The in-person campaign planning workshop in New York brought siloed teams together. Sales, product, marketing and leadership – all in one room, aligning on deliverables. By planning together, everyone could see how the parts connected and why that mattered, resulting in a brand as unified as the products and services it represents.

The impact went beyond launch. We continue to support SS&C Intralinks with regional activations and creative evolution. Because this is more than a campaign. It’s a partnership made to last.