How do you create a telco brand that is looking to balance mission-critical services with human-driven benefits?
BSO
A brand that's built for better connectivity.
How do you create a telco brand that is looking to balance mission-critical services with human-driven benefits?
Founded in 2004 and with a heritage serving the world’s largest financial institutions, BSO is a global pioneering infrastructure and connectivity provider, serving more than 600 data-intensive businesses across diverse markets such as financial services, technology, energy, ecommerce, media and more.
Our brief was to rebrand BSO from the ground up including brand research, brand strategy, a new visual identity system, a brand communications toolkit, brand rollout and the ux and ui design of their global website.
