Rebranding a leading UK mortgage advisor
How do you engage millenials in the world of finance?
Coreco is one of the UK’s leading mortgage advisors aiming to challenge the preconceived ideas of what a mortgage adviser is.
The sector has gone through huge change driven by a new wave of digitally automated mortgage brokers entering into the market. The key objective was to address this market shift and clearly focus on the distinct difference between Coreco and the new competition.
Our organising idea focused on ‘humans powered by technology’ and the belief that this is a better way. This positive statement formed the heart of our brand language – upbeat authentic messages, a warm and personable photographic style, fresh colours and a modern design language to tie everything together. The new logo is designed around the theme of ‘a home’ – the circle depicts the person and the arrow forms the roof to create a distinctive graphic device that is used widely throughout all their communications.
Increase in mobile traffic
Increase in new visitors