A legacy brand meets a new system. GlobalCapital had decades of equity. We helped bring it into Derivia without losing what made it matter.
A legacy brand meets a new system. GlobalCapital had decades of equity. We helped bring it into Derivia without losing what made it matter.
GlobalCapital came with weight. Over 38 years of authority in primary capital markets, built through trusted data, insight and a long-standing publication that shaped industry decisions. Its burgundy masthead became a recognisable signal in the market. Known. Respected. Embedded.
Then came acquisition. Brought into the Derivia Intelligence group, it needed to align with a new masterbrand system built for cohesion and scale. Our challenge was integrating without erasing. Modernising without losing recognition.
We built a new identity system to do exactly that. A refined GC identifier, evolved colour palette and modern typography, supported by a broader identity system spanning editorial, events, digital and communications. Connected to Derivia. True to GlobalCapital.
GlobalCapital carried the weight of its history. Dark burgundy. Conservative cues. A look shaped over nearly four decades. Derivia, by contrast, signalled something more modern. Digital. Fintech in tone and pace.
The answer was evolution. Burgundy was sharpened into a more vibrant red, holding recognition while increasing energy and cut-through. Blue from the Derivia palette was introduced with care, creating a clear visual link to the group.
The result is a system that respects what the market knows, while bringing it forward with clarity and confidence
GlobalCapital communicates at pace. Brand, marcomms, editorial. Each with different demands. We came up with a system to bring it all together.
Red became the thread. A consistent cue applied through curated library imagery, selective recolouring and framing. Not reliant on new shoots, but on smart, system-led thinking.
The pulse device does the heavy lifting. Framing diverse, fast-moving content while keeping everything recognisably GlobalCapital. From daily news to publication design, the system holds.
We brought a legacy brand into a modern, fintech-shaped world. Not by rewriting it, but by refining it.
GlobalCapital now aligns with the Derivia group while holding onto the recognition it built over decades. The system works where it matters. Across editorial, events, publications and fast-moving market comms.
Familiar. But sharper. Built on its history. Ready for what’s next.
Let’s build your brand edge.
Schedule a discovery call with our award-winning team to see how we can transform your brand vision into reality.
