Rebranding a private equity infrastructure firm
How do you combine substance and style in the world of finance?
Antin are a leading private equity firm based in Paris and London, focused on infrastructure investments.
Antin takes a very different approach to infrastructure investing, by stretching the types of business they feel fit into this sector. Their ‘creative’ and ‘entrepreneurial’ strategy characterised how different they are and formed a core part of the branding brief.
Our organising idea focused on the theme of ‘Seeing potential and delivering value’ to reflect their distinctive investment approach. The visual identity has a premium and boutique style and includes a monochromatic palette, black and white photography and clean and minimal design style. The logotype is hand crafted type to work in partnership with the monogrammed graphic device that completes a bold and simple visual identity toolkit.
Increase in session duration on the corporate website
Increase in referrals