Rebranding the fastest in-memory analytics database
How do you change the conversation in the world of big-data technology?
Exasol is the world’s fastest, most intelligent, in-memory analytics database, transforming how businesses use data.
Being the fastest is impressive and a great asset, but it’s also quite single-minded and can become narrowed quite quickly. Exasol needed to find a way to engage in a more emotive way to sell the benefits of their services to a diverse and smart technology community.
We created an organising idea to clearly capture the spirit and ambition of the business. This idea was based on the theme of speed but with the focus shifted to promote the broader benefits it brought to Exasol’s customers. We used the idea of ‘Empowering people and businesses’ to transform the brand narrative towards an emotive and human tone-of-voice. This gave us the creative platform we needed to bring the clear benefits of their powerful technology to life.
A year-on-year increase of new customers
Global brand roll out across 20+ countries including brand guidelines and assets