Creating a community brand for a fintech pioneer.


How do you build stronger B2B relationships?

Intralinks is the leading cloud-based financial technology provider for global banking, dealmaking and capital markets – located in 23 offices in 15 countries across the globe.

Collaborating with Intralinks, we identified an opportunity to add value, drive high quality engagement and increase customer loyalty by extending their brand to include a ‘community’ programme. This sub-brand aimed to inspire, engage and inform the global M&A industry. Our brief was to develop a striking visual identity and campaign idea to help launch this new initiative to the financial markets.

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How we raised the bar for Intralinks.

The name and community sub-brand echoed the ‘In business’ theme we created as part of the global rebrand. The ‘In’ theme was extended to include a campaign language of bold single statements to inspire, innovate and inform the M&A community. The striking coral and black colour combination gave the marketing assets a dynamic quality to ensure they stand out in a competitive and crowded landscape.


Rebrand across 15 office international locations including 4 global territories


The businesses valuation increased to $1.5bn from $1bn (in 11 months) since the rebrand

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“After an acquisition, the team at Dusted gave us clarity in a time of confusion. Not only did they help us clearly define our position of strength in the market, but also showed us how to reflect that with a powerful, modern brand that leads us into the future.”

Michael Baldwin – Vice President, Marketing Communications & Brand, Intralinks


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