How do you capture the hearts and minds of a hard-to-reach audience?
Exasol
A campaign to create a buzz in the developer community.
How do you capture the hearts and minds of a hard-to-reach audience?
Exasol is the world’s fastest, most intelligent, in-memory analytics database, transforming how businesses use data.
Exasol identified that the developer community is a key driver in their business growth and wanted to target this audience at Tableau’s global developer conference in Las Vegas. They needed a bold campaign idea to really stand out from the crowd and create a buzz by showcasing the world leading speed of their database.
