How do you create a digital experience that brings to life the true value of people powering technology in a world of digital transformation?
Established in 1997, Atlantic Technologies are leaders in cutting-edge transformational cloud technology for business. Atlantic offer the best in ERP, CRM, HCM and analytics. They are an international consultancy with offices across Milan, London and Denver with over 200+ consultants.
Our brief was to redesign the Atlantic Technologies digital experience from the ground up including: information architecture (IA), user personas, user journey mapping (UX), user interface (UI), CMS build and Pardot marketing automation integrations.
For the first time in over two decades Atlantic needed to reflect their company growth and international expansion whilst staying true to their values, beliefs and culture.
The website had to deliver against the brand strategy of ‘People power technology’ and this is creatively brought to life through a set of bold custom designed graphical symbols that are used throughout all their brand communications. These symbols represent the two sides of their business (EQ+IQ) working together in seamless harmony. Our design and digital teams worked strategically with the CMO to restructure the websites architecture to better target key buyer personas that we identified through research workshops and data analytics.
The site is designed and built in WordPress with the goal of delivering both customer acquisition and repeat visits through the promotion of insight, articles and events which all integrated into Pardot to deliver higher client conversion rates.