How do you consolidate three tech brands to position yourself as a leader in the world of e-commerce?
eDesk
A rebrand to create seriously extraordinary results in e-commerce.
How do you consolidate three tech brands to position yourself as a leader in the world of e-commerce?
eDesk are a technology software company entirely focussed on e-commerce. eDesk helps retailers around the world to deliver seriously extraordinary customer service everywhere they sell. Their award winning artificial intelligence powered automation tools streamline customer support processes and deliver business insights. They natively integrate with all the major etail marketplaces: Amazon, Ebay, Shopify, Walmart and Wish to name a few.
Our brief was to rebrand eDesk from the ground up including brand research, brand strategy, a new visual identity system, a brand communications toolkit, brand guidelines, a full brand rollout and the ux/ui design of their global website.
eDesks business strategy was to consolidate three technology brands into one, enabling them to strengthen their position in the world of e-commerce customer support software.
We strategically worked alongside the C-suite to help them translate their transformational business strategy into brand strategy. Our work included brand strategy workshops, strategic business interviews and both qualitative and quantitive customer research to understand client insights and validate key strategic decisions. Our organising idea focussed on the theme of eDesk delivering ‘seriously extraordinary’ results for e-commerce retailers and their end customers – we also wanted to give the ‘e’ in eDesk an emotive and benefit driven purpose (extraordinary).
The brand visual and verbal identity is dynamic and digital first. Our goal was to creatively capture the fast-paced and exciting world of e-commerce. The multidimensional supergraphic at the heart of the brand language represents the many different modes users experience when using the eDesk software tools. The tone-of-voice and overall brand expression is deliberately brave and personable – delivering a positive and enthusiastic feel to match the powerful world on online retail.
