Natilik

A brand strategy to confidently guide businesses to digital transformation.

Challenge.

services

BrandCampaignDigital

sectors

Technology

How do you create a distinctive and authentic brand built on ‘true partnership’ in a fast moving and crowded technology sector?

Natilik are a global technology solutions partner, headquartered in London with offices in New York, Sydney and Singapore. They have over 250+ global consultants who work with businesses on their journey towards digital transformation via – digital infrastructure, workplace evolution, customer experience, application performance and cyber security.

Our brief was to rebrand Natilik from the ground up including brand research, brand strategy, a new visual identity system, a brand communications toolkit, a full brand rollout and the ux/ui design and build of their global website

How we helped Natilik to raise the bar.

The brand proposition is built around the concept of achieving goals through true partnership. It starts with the ‘Natilik’ name itself, which is inspired by the group of local Netsilik Inuit people that gave explorer Roald Amundsen the skills he needed to be the first to conquer the South Pole. The brand strapline of ‘Possible together.’ is the external and commercial message to market that brings to life both the client benefit and aspiration of Natilik and their approach to business.

The organising idea ‘the confident guide’ creates a central theme of ‘a journey’ that defines the visual and verbal brand language. The hero brand imagery is an abstract visualisation of a virtual terrain with a bold colour palette and a clean and digital first visual styling.

It’s been a very rewarding journey, especially with the client buying into such a brave and conceptual direction for their brand. It has given us a real chance to create something that is not only distinctive and ownable in their sector but that also stays true to their market offer and company vision.

Paul Marten

Creative Director, Dusted