How do you create a brand that brings to life the true value of people powering technology in a world of digital transformation?
Established in 1997, Atlantic Technologies are leaders in cutting-edge transformational cloud technology for business.
Atlantic offer the best in ERP, CRM, HCM and Analytics. They are an international Consultancy with offices across Milan, London and Denver with over 200+ consultants.
For the first time in over two decades Atlantic needed to reflect their company growth and international expansion whilst staying true to their values, beliefs and culture.
Early in the research and brand strategy phase of work we identified that Atlantic had a strong combination of EQ (emotional intelligence) and IQ (Technical intelligence) in relation to their people and the technology services they offer. Our creative concept brought this strategy to life through a set of bold custom designed graphical symbols that are used throughout all their brand communications to represent the two sides of their business (EQ+IQ) working together in seamless harmony.