How do you position a fund administrator for success?
Belasko was created to provide an alternative approach to fiduciary and fund administration. Located in Europe’s key financial locations Belasko provides a full range of financial and corporate administration services to clients ranging from financial institutions, fund managers, entrepreneurs and high net worth families.
Our brief was to reflect this evolution with a complete repositioning and rebranding of Belasko. Delivering brand research, brand strategy, a new visual identity system, a brand communications toolkit, brand spirit video brand rollout and the design, build and support of their website.
The project was kicked off through an extensive phase of research into their business, market, culture and organisational attitude. Alongside this research we ran stakeholder interviews and workshops with the senior leadership team focused on business strategy and goal setting.
Through this exercise we identified an organising idea which encapsulated not only what was at the heart of the Belasko offer (to deliver the highest levels of accuracy) but also set a clear benchmark for them to strive for in the future. We called it ‘on point’. This idea served as a galvanising force for their people and culture, whilst also inspiring the verbal and visual expression of the brand identity. This progressive idea lead us to define their new go to market brand promise of ‘designed for performance’.
The new visual identity has been the catalyst for an increased online presence delivering increased sales traffic and pipeline growth of over 100% since launch.