The branding and digital design of the merger of multiple facilities management businesses under one new business name, Mecsia
Mecsia
A human-first brand for the utilities market with empathy built in.
The branding and digital design of the merger of multiple facilities management businesses under one new business name, Mecsia
The key to the brief was to promote their customer-focused business strategy – technical expertise, national reach and 24/7 accessibility.
Mecsia understand how catastrophic a service drop-out can be for people in their everyday lives. They totally empathise with their customers sense of urgency and need for a quick solution. More human-centric than their competitors; their approach is less mechanical, more conscious, an out of catagory trait in their industry.
In response to this out of category behaviour the brand is deliberately design-driven and photographic to appear disruptive in the facilities management industry.
The project included: Brand strategy, visual identity, full channel brand activation, motion design, website UX/UI & build and brand guidelines.
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