How do you create an accessible and modern brand for a business that is built on years of setting and upholding global standards.
UKAS is the National Accreditation Body for the United Kingdom. They are appointed by government, to assess and accredit organisations that provide services including certification, testing, inspection and calibration. They are an essential if not often unseen part of businesses and consumers daily lives.
Our brief was to refresh the UKAS brand from the ground up including brand research, brand strategy, a new visual identity/ brand toolkit and the design, build and support of their global website.
The goal was to create a brand that straddled the fine balance between being a trusted and established global leader with the attitude and look of a progressive ‘next generation’ business. Our organising idea is built around the theme of ‘confidence’ which lead us to a brand messaging platform and promise of ‘a world of confidence’. This messaging strategy allows UKAS to directly demonstrate the beneficial role they provide in delivering confidence for services and products that UK businesses and consumers rely on.
A key part of the visual identity was the sympathetic modernisation of ‘the crown’ to ensure that it was fit for digital – this part of the project alone came with a huge responsibility and required an official approval of design from the Lord Chamberlains Office.