How do you create a telco brand that is looking to balance mission-critical services with human-driven benefits?
Founded in 2004 and with a heritage serving the world’s largest financial institutions, BSO is a global pioneering infrastructure and connectivity provider, serving more than 600 data-intensive businesses across diverse markets such as financial services, technology, energy, ecommerce, media and more.
Our brief was to completely redesign the BSO digital experience, the project included: user personas, user journey mapping, user experience, UI, and developer ready Adobe XD design files.
Our goal was to create a digital experience that straddled the contrast between being a cutting edge technology business built for speed and performance combined with a human solutionists attitude and mind set.
We strategically worked alongside the C-suite through a rebranding process to help them translate their business strategy into brand strategy. Our design team then led the user experience and design of a bold and cutting edge B2B digital experience. The project undertook a full user experience exercise based on target personas we developed in the branding phase of work. UX journeys were aimed at driving high levels of traffic to the right service areas whilst promoting new products, insight, lead generation and sales sign ups.
The design and visual styling are focused on delivering a cutting-edge digital look and feel that embodies the dynamism, speed, and attitude of a digitally native business. Adobe XD developer ready files we supplied to the in-house BSO development team to build out the full website.