How do you break the convention of traditional marketing brochures?
Carey Olsen is a leading offshore law firm advising financial institutions, corporations and private clients from a network of nine international offices.
The firm had a diverse range of printed marketing brochures to take along when visiting new client opportunities. This traditional approach has its challenges: it’s often expensive, brochures date quickly and they often don’t travel well. A new solution was needed.
We advised on moving to a digital-first approach to create efficiencies, raise engagement and stand-out from the crowd. This digital approach could also direct clients straight to the website through hot links, with all eBrochures easily updatable, keeping their marketing relevant and up-to-date.
The design inspiration reflected an online digital experience with dynamic page navigation and seamless page transitions.
Increase in mobile traffic
Increase in Google traffic