Carey Olsen.

A digital-first approach to marketing.

old website Carey Olsen

Challenge.

How do you break the convention of traditional marketing brochures?

Carey Olsen is a leading offshore law firm advising financial institutions, corporations and private clients from a network of nine international offices.

The firm had a diverse range of printed marketing brochures to take along when visiting new client opportunities. This traditional approach has its challenges: it’s often expensive, brochures date quickly and they often don’t travel well. A new solution was needed.

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Solution.

How we raised the bar for Carey Olsen.

We advised on moving to a digital-first approach to create efficiencies, raise engagement and stand-out from the crowd. This digital approach could also direct clients straight to the website through hot links, with all eBrochures easily updatable, keeping their marketing relevant and up-to-date.

The design inspiration reflected an online digital experience with dynamic page navigation and seamless page transitions.

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Increase in mobile traffic

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Increase in Google traffic

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Feedback.

“Dusted really understood our business and were able to translate that into clear strategic positioning all wrapped up with great creative.”

Chris Carpenter, Group Marketing & Business Development Director

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