How do you include everyone in your brand story?
15 years is a milestone for any business, especially when you’re one of the fastest growing in the global cloud collaboration space. It was a time to celebrate Arkadin’s achievements, their staff and next steps towards continued success in the future.
The brief was to create a concept and campaign-based approach to target their multiple audiences including their employees, clients, partners and NTT Communications (Arkadin’s owner). A key requirement was to deliver an integrated solution using both digital and traditional media bringing the past and the present together.
Our strategy covered a multi-channel approach combining an interactive microsite alongside a printed hard bound book that was given as a gift to all staff and clients. Our creative theme mixed the old with the new, incorporating a Japanese inspired anniversary logo to represent the owners (NTT Communications) alongside inspirational quotes from western visionaries all wrapped up in a bold and modern design language.
15 year books given as gifts to employees and clients
Increase in social referrals