A campaign to create a buzz in the developer community.


How do you capture the hearts and minds of a hard-to-reach audience?

Exasol is the world’s fastest, most intelligent, in-memory analytics database, transforming how businesses use data.

Exasol identified that the developer community is a key driver in their business growth and wanted to target this audience at Tableau’s global developer conference in Las Vegas. They needed a bold campaign idea to really stand out from the crowd and create a buzz by showcasing the world leading speed of their database.

old website exasol
Exasol Marketing rebranding logo
Exasol Marketing name tag
Exasol marketing branded bottle
marketing x logo badges Exasol


How we raised the bar for Exasol.

Through research into the developer community we learnt that mascots and characterised personas are a great way to capture interest and engagement. Our campaign creative was based on the provocative statement ‘Recode the rules’ to promote the unique way Exasol’s database is coded and built. This concept was then rolled-out across the exhibition stand, merchandise, gifts, printed collateral and on-screen digital graphics.


Over 12,000 people attended the Tableau conference in Las Vegas 2017


Launching the global rebrand at the Tableau conference

Exasol Marketing business card samples
womens t shirt x Exasol


“The design work provided by Dusted captured the essence of our brand and conveyed our message using engaging visuals. The fresh look for our brand was received with enthusiasm by our audience.”

Eva Murray – Head of Business Intelligence, Exasol


Say hello or subscribe to get our latest news and insight.